Gross Profit Is Not the Same as Gross Margin
Gross Profit vs Gross Margin
You calculate it by dividing the gross profit by the revenue.
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Gross Margin Calculation
In our coffee shop example above, the gross profit was $80,000 from revenue of $200,000.
This gives a gross profit margin of $80,000 / $200,000 = 40%.
Gross Profit Difference
For every dollar in sales, the coffee shop has 40 cents in gross profit that it can use to pay for other business expenses (and hopefully have something left as net profit if it is a profitable business).
- sales / Income: Dollar amount (as in $1,000)
- Margin: Percentage (as in 10%)
A Higher Gross Profit Margin Is Better
If a company’s gross margin increases, it means that the company is making more money per unit sold.
In other words, the company is becoming more efficient and generating more profits for the same amount of labor and material cost.
The best ways to increase gross margin are to raise prices or reduce the cost of producing the goods or services.
Gross Profit vs Gross Margin FAQs
About the Author
True Tamplin, BSc, CEPF®
True Tamplin is a published author, public speaker, CEO of UpDigital, and founder of Finance Strategists.
True is a Certified Educator in Personal Finance (CEPF®), a member of the Society for Advancing Business Editing and Writing, contributes to his financial education site, Finance Strategists, and has spoken to various financial communities such as the CFA Institute, as well as university students like his Alma mater, Biola University, where he received a bachelor of science in business and data analytics.