Key Performance Indicators (KPI)
Key performance indicators, or KPIs, are a set of quantifiable measurements used to gauge the performance of a company.
What Is the Purpose of a KPI?
The purpose of key performance indicators is to help investors determine a company’s strategic, operational, and financial achievements, particularly compared to other companies in the same sector.
For example, if the average net profit margin for companies in a given industry is 50%, then a new company in that field knows it needs to reach at least that amount to remain competitive.
Likewise, investors looking at those companies will be able to compare those figures to determine the worthiness of an investment.
KPIs can also vary between companies based on their criteria for success.
For example, a software company aiming to achieve the fastest growth in its industry might consider year over year revenue growth as its most important KPI, whereas a retail store might rather look at same-store sales.
Jumpstarting the Implementation of KPI
Having a good foundation about KPI is important in order to determine how a business will progress to meet its goals. Discuss what key performance indicators are best for your business through a financial advisor in Carmel, IN. Check out our financial advisor page to see the full list of areas we currently work with.
What Is a KPI (Key Performance Indicator) FAQs
About the Author
True Tamplin, BSc, CEPF®
True Tamplin is a published author, public speaker, CEO of UpDigital, and founder of Finance Strategists.
True is a Certified Educator in Personal Finance (CEPF®), contributes to his financial education site, Finance Strategists, and has spoken to various financial communities such as the CFA Institute, as well as university students like his Alma mater, Biola University, where he received a bachelor of science in business and data analytics.